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Search engine optimization is not an exact science. It is not easy for organizations to specialize in SEO. Given the core competencies an enterprise has to focus upon, it gets difficult to invest a significant amount of time and effort to understand the intricacies of Google algorithms, which keep changing and scaling up in accuracy related to content and quality.Although it is very true that experts and consultants can be hired to help with SEO, it is equally important for organizations to understand the art and science of SEO. SEO is a unique practice and just like any other branch of science, it involves facts that are systematically arranged and involves experimentation. The experts handling SEO continuously experiment with varied ideas and systematic knowledge for better search listings.It is irrational to assume that every website and SEO project will follow the same strategy. Google does not provide unique guidelines for every website category. Every website is unique and so is every SEO project. It involves a certain degree of experimentation in relation to evaluation and testing to understand what works best for a project.SEO is not an exact science. It not only involves scientific competencies and systematic processing of information, but also creative guidance too. These creative thoughts blend with scientific skills to improve experiments. The creative aspect of SEO involves the artistic strategy to chart new ways in which link building, content generation, social media, and the design element can improve and become more targeted towards a common purpose.Creativity in SEO also incorporates improving and adding freshness to the website design for enhancing factors associated with usability and accessibility, while maintaining consistency, related to brand image and brand personality. The basic focus of creative SEO is to constantly improve the visual and intuitive elements that keep the marketing communication constant. Even SEO masters face challenges. They are to create new/improved keywords and test the various techniques of content generation. They need to do this while producing informative, good quality, yet website-focused content.The creative aspect devises new ways. The scientific tools experiment with algorithms for desired listings and enhanced audience engagement.(1)
Trying and testing various creative strategies defines the scientific nature of an SEO activity. Deciding if the keyword rich content should be a video, an infographic, press release, blog post, or an article requires creative thinking.The Perfect BlendThe dual nature of SEO can be well understood by SEO experts who are familiar with the techniques used to analyze websites. Choosing the perfect keyword is as important as optimizing the website on that keyword. Businesses who aim to manage the dual aspect individually may take longer than the expected time. Properly analyzing the website and falsifying effective strategies to get to the top listing in Google can be done by professional experts in a better way.SEO is taking new leaps everyday with various elements that contribute to SEO. A strategy needs to be developed that involves various scientific disciplines along with artistic endeavors for maximum benefit. Such a dual nature of strategy can be developed by professional experts. SEO experts work in cohesion with the content and internet marketing team. They provide the user focused content. This is closely integrated with SEO activity; advertising, social media marketing, design and development. This ensures that the entire potential of SEO can be harnessed. (2)An SEO professional who believes that SEO is both an art and science should be hired by any business. SEO is a science because it functions according to mathematical laws, which are statistically proven, reliable, and predictive of user behavior. SEO is an art because the very mathematical models do not establish and design business objectives. Art narrates convincing stories and creates aesthetic design and quality content to the target audience. The models do not explain the user’s intention or motivation for buying the product or service displayed on the website.(3)(2)Hein, Rich. “Why Your Company Should Hire a Dedicated SEO Specialist.” 16 August 2012. CIO website. 26 March 2015
(1)Jackson, Mark. “SEO is Both Science and Art.” 05 December 2011. Search Engine Watch. 26 March 2015
(3)Petersen, Rob. “11 reasons SEO is a science; 14 reasons it’s an art.” 27 January 2014. Biznology Website. 26 March 2015

Something you may have heard lately is the phrase “hosted software.” What exactly does this mean? How is it different than regular software? This article will try to explain hosted software and some of its benefits over traditional off the shelf software.Traditional Software Production
We should start by explaining how regular off the shelf software gets to your computer. First programmers write code. This gets turned into a CD, which you could use to install the software. This CD is then replicated and packaged at a large manufacturing plant. The finished software packages are shipped to various stores through a distribution network. Once at the store, you can go buy the software and take it home or to work. The software then needs to be installed on your computer. Finally with the software installed you can begin to use it. Typically you don’t think about the steps that happen before the software gets to the store, however each of these steps is quite costly. Those costs must be paid for, by you, when buying off the shelf software.Most things you purchase are physical, and must use a similar process. A new shirt must go from the cotton plant, to the factory, to the store, and all the many steps in between. On the other hand, with software things change quite a bit. No longer are we limited by physical constraints. Thanks to the Internet digital information, such as email and software, can flow freely.Hosted Software Production
Hosted Software starts the same way, with programmers writing code. Instead of creating a Software CD for production, the software is installed directly onto a server. A server is a computer that is given a specific task such as running a website, or in this case running software for you. Just as you would use a website, you can now use the software that is running on the server. So hosted software is simply software running on a special server that you use from your computer.To better understand this, an understanding of how computer software works will help. The part of the software you see and use is called the User Interface. Think of it like the steering wheel and pedals to a car. There is a lot more to a car under the hood that makes it work, yet the pedals and wheel are what you use to drive the car. Software has more pedals and such, but they serve the same function. The User Interface will take your input and use the software’s data and logic to do work for you. As an example, you could punch in “2 + 2 =” into a calculator’s User Interface. The software will then use it’s Data & Logic to tell you the answer is “4.” You may input “Oprius” as a company name into your address book software, then the software will use its Data & Logic to store that information for you.Software On Your Computer
Software you buy from the store has both the User Interface and the Data & Logic running on your computer. This works well until your computer has problems and all your valuable data is lost. Hosted software works a little bit differently.Using your web browser (Internet Explorer for example) the User Interface still runs from your computer. The difference is that instead of the User Interface talking to the Data & Logic on your computer, it talks to it on the website of the hosted software. This information is sent back and forth through the Internet, and is often encrypted to prevent unwanted people from looking at your data.Hosted Software
In Oprius’ case, instead of having to install the software onto your computer and running it there, you go to our website: http://www.oprius.com. Using your web browser you can use Oprius just as if it was software running on your computer, but without the install, upgrade, backup and other headaches associated with software running on your computer.So that is hosted software in a nutshell. The key difference is that you use it from your web browser. For the most part it works just like software running on your computer. Over time as more companies realize the many benefits of hosted software you will see more and more being created. And now you know exactly what it is.

Over the years, a lot of people have tried to trade Forex to see if they will luckily make money but in the process, these traders fail and vowed never to trade Forex again while the rest of them return later after several years. It is only the 5% left that make profit consistently in online trading. Does it mean that Forex trading is so hard? Why is it that many traders lose a lot of money in Forex trading? It is obvious that they fail to follow the strategies used by successful traders. However, there are factors that cause many traders to lose money.Forex trading should be taken as a serious business and as a business, success can only be achieved once you are well prepared for it.Here are the steps you should take to make profit consistently in Forex trading: 1. You must have the right mindset. The first and the most important thing you need to do is to get the right mindset. You should have this at the back of your mind that you cannot get rich overnight by trading Forex. Forex trading is a very challenging business and like other businesses, you will definitely experience difficult times as you trade. So, if you don’t have enough patience to endure during the down times, it is better you stay out of the Forex market. Also, you must inculcate a good attitude. Why should you do so? This is because you have to respect the market condition and adapt to it and not trying to fight the market.In the Forex market, money can be made when an opportunity to make money presents itself and certainly in the Forex market, money can’t be made out of nothing. So, Forex trading is not a flexible business because you can’t control the Forex market which is in contrast to what people think it is. But on the other hand, online trading can be a flexible business because you can be doing other relevant things while you wait for an opportunity to present itself. Lastly, if you are just starting out Forex, never you quit your job because it is risky, therefore trade Forex as a part-time business.Online trading has the potential to generate a lot of money for you but it will not happen at once. Before you start making a lot of money that can sustain you, it will take some time and patience and so stick to your day job. Some individuals stick to their day job, even though they make more money in the Forex market than what they receive as their monthly salary. The good thing about online trading is that you can combine it with your day job.2. Use a mentor. Save yourself the stress by not visiting forums looking for a holy grail trading strategy. The common sense is, for you to gain the knowledge, you have to pay the price for it. No knowledge is absolutely free. You may see a great trading strategy that is available for free in some forums, but the detailed explanation about that trading strategy is not found. However, even if the information is available for you for free, a step by step guidance on how to use that strategy will not be found.Also, in the process of moving from one forum to another, you will end up losing time, energy and money. Why is it so? This is because you have to implement the trading strategies one after the other and this will consume time, energy and money (if the trading strategies are used one after the other in your real account). At the end, the loss incurred is much greater than what you will benefit and so running from one forum to another in search of the holy-grail strategy is not worth it at all.3. Be disciplined. For you to make profit consistently in Forex trading or in any other business, discipline is needed. Most traders lose a lot of money simply because they fail to stick to their trading plan. Discipline is not a problem to some individuals but to some other people, it is a serious issue. Following a trading plan with strict discipline is very important. Building a successful business takes time and it can’t be achieved if there is no strong discipline.4. If you experience a draw down, be strong.Like I said earlier, a trader must be patient during difficult times. Forex trading is not the kind of job that pays you salary every single month. Definitely, you will experience losing streak periods in the course of your trading career. When this happens, most traders will definitely change their trading strategy. Or maybe they may not emotionally withstand the depletion of their funds when they face losing streak periods. The painful fact is there is no trading strategy that is always profitable in each closing trade and therefore every trading strategy no matter how great it is have strengths and weaknesses. So, you need to have a deep understanding of your trading method and avoid using that method when the market condition is unfavorable.5. Consult your mentor if your trading performance is not encouraging.If you have done all you could do and your trading performance is not improving, then you need to consult your Forex mentor for guidance. An experienced Forex mentor is ready to help you rectify your problem or provide answers to questions with respect to the trading strategy that he himself designed. And beauty of the whole thing is that they have an interactive forum where students can talk about the challenges they face.There are some other measures I didn’t outline in this article however the five measures are the most important and should never be ignored. Other individuals usually say that Forex trading is very difficult or they can even regard it as a gambling game. People will start making negative statements about Forex due to the terrible experience they had during the course of their trading activity. But when they see you making money consistently in Forex trading, they may start changing their mindset. The negative statement people make about Forex trading doesn’t matter but what matters is that they are traders out there who are making money consistently in online Forex trading and you can achieve successful like them once you do what they do.