Duality of SEO – Both an Art and Science

Search engine optimization is not an exact science. It is not easy for organizations to specialize in SEO. Given the core competencies an enterprise has to focus upon, it gets difficult to invest a significant amount of time and effort to understand the intricacies of Google algorithms, which keep changing and scaling up in accuracy related to content and quality.Although it is very true that experts and consultants can be hired to help with SEO, it is equally important for organizations to understand the art and science of SEO. SEO is a unique practice and just like any other branch of science, it involves facts that are systematically arranged and involves experimentation. The experts handling SEO continuously experiment with varied ideas and systematic knowledge for better search listings.It is irrational to assume that every website and SEO project will follow the same strategy. Google does not provide unique guidelines for every website category. Every website is unique and so is every SEO project. It involves a certain degree of experimentation in relation to evaluation and testing to understand what works best for a project.SEO is not an exact science. It not only involves scientific competencies and systematic processing of information, but also creative guidance too. These creative thoughts blend with scientific skills to improve experiments. The creative aspect of SEO involves the artistic strategy to chart new ways in which link building, content generation, social media, and the design element can improve and become more targeted towards a common purpose.Creativity in SEO also incorporates improving and adding freshness to the website design for enhancing factors associated with usability and accessibility, while maintaining consistency, related to brand image and brand personality. The basic focus of creative SEO is to constantly improve the visual and intuitive elements that keep the marketing communication constant. Even SEO masters face challenges. They are to create new/improved keywords and test the various techniques of content generation. They need to do this while producing informative, good quality, yet website-focused content.The creative aspect devises new ways. The scientific tools experiment with algorithms for desired listings and enhanced audience engagement.(1)
Trying and testing various creative strategies defines the scientific nature of an SEO activity. Deciding if the keyword rich content should be a video, an infographic, press release, blog post, or an article requires creative thinking.The Perfect BlendThe dual nature of SEO can be well understood by SEO experts who are familiar with the techniques used to analyze websites. Choosing the perfect keyword is as important as optimizing the website on that keyword. Businesses who aim to manage the dual aspect individually may take longer than the expected time. Properly analyzing the website and falsifying effective strategies to get to the top listing in Google can be done by professional experts in a better way.SEO is taking new leaps everyday with various elements that contribute to SEO. A strategy needs to be developed that involves various scientific disciplines along with artistic endeavors for maximum benefit. Such a dual nature of strategy can be developed by professional experts. SEO experts work in cohesion with the content and internet marketing team. They provide the user focused content. This is closely integrated with SEO activity; advertising, social media marketing, design and development. This ensures that the entire potential of SEO can be harnessed. (2)An SEO professional who believes that SEO is both an art and science should be hired by any business. SEO is a science because it functions according to mathematical laws, which are statistically proven, reliable, and predictive of user behavior. SEO is an art because the very mathematical models do not establish and design business objectives. Art narrates convincing stories and creates aesthetic design and quality content to the target audience. The models do not explain the user’s intention or motivation for buying the product or service displayed on the website.(3)(2)Hein, Rich. “Why Your Company Should Hire a Dedicated SEO Specialist.” 16 August 2012. CIO website. 26 March 2015
(1)Jackson, Mark. “SEO is Both Science and Art.” 05 December 2011. Search Engine Watch. 26 March 2015
(3)Petersen, Rob. “11 reasons SEO is a science; 14 reasons it’s an art.” 27 January 2014. Biznology Website. 26 March 2015

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What Is Hosted Software?

Something you may have heard lately is the phrase “hosted software.” What exactly does this mean? How is it different than regular software? This article will try to explain hosted software and some of its benefits over traditional off the shelf software.Traditional Software Production
We should start by explaining how regular off the shelf software gets to your computer. First programmers write code. This gets turned into a CD, which you could use to install the software. This CD is then replicated and packaged at a large manufacturing plant. The finished software packages are shipped to various stores through a distribution network. Once at the store, you can go buy the software and take it home or to work. The software then needs to be installed on your computer. Finally with the software installed you can begin to use it. Typically you don’t think about the steps that happen before the software gets to the store, however each of these steps is quite costly. Those costs must be paid for, by you, when buying off the shelf software.Most things you purchase are physical, and must use a similar process. A new shirt must go from the cotton plant, to the factory, to the store, and all the many steps in between. On the other hand, with software things change quite a bit. No longer are we limited by physical constraints. Thanks to the Internet digital information, such as email and software, can flow freely.Hosted Software Production
Hosted Software starts the same way, with programmers writing code. Instead of creating a Software CD for production, the software is installed directly onto a server. A server is a computer that is given a specific task such as running a website, or in this case running software for you. Just as you would use a website, you can now use the software that is running on the server. So hosted software is simply software running on a special server that you use from your computer.To better understand this, an understanding of how computer software works will help. The part of the software you see and use is called the User Interface. Think of it like the steering wheel and pedals to a car. There is a lot more to a car under the hood that makes it work, yet the pedals and wheel are what you use to drive the car. Software has more pedals and such, but they serve the same function. The User Interface will take your input and use the software’s data and logic to do work for you. As an example, you could punch in “2 + 2 =” into a calculator’s User Interface. The software will then use it’s Data & Logic to tell you the answer is “4.” You may input “Oprius” as a company name into your address book software, then the software will use its Data & Logic to store that information for you.Software On Your Computer
Software you buy from the store has both the User Interface and the Data & Logic running on your computer. This works well until your computer has problems and all your valuable data is lost. Hosted software works a little bit differently.Using your web browser (Internet Explorer for example) the User Interface still runs from your computer. The difference is that instead of the User Interface talking to the Data & Logic on your computer, it talks to it on the website of the hosted software. This information is sent back and forth through the Internet, and is often encrypted to prevent unwanted people from looking at your data.Hosted Software
In Oprius’ case, instead of having to install the software onto your computer and running it there, you go to our website: http://www.oprius.com. Using your web browser you can use Oprius just as if it was software running on your computer, but without the install, upgrade, backup and other headaches associated with software running on your computer.So that is hosted software in a nutshell. The key difference is that you use it from your web browser. For the most part it works just like software running on your computer. Over time as more companies realize the many benefits of hosted software you will see more and more being created. And now you know exactly what it is.

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How To Consistently Make Profits in Online Trading

Over the years, a lot of people have tried to trade Forex to see if they will luckily make money but in the process, these traders fail and vowed never to trade Forex again while the rest of them return later after several years. It is only the 5% left that make profit consistently in online trading. Does it mean that Forex trading is so hard? Why is it that many traders lose a lot of money in Forex trading? It is obvious that they fail to follow the strategies used by successful traders. However, there are factors that cause many traders to lose money.Forex trading should be taken as a serious business and as a business, success can only be achieved once you are well prepared for it.Here are the steps you should take to make profit consistently in Forex trading: 1. You must have the right mindset. The first and the most important thing you need to do is to get the right mindset. You should have this at the back of your mind that you cannot get rich overnight by trading Forex. Forex trading is a very challenging business and like other businesses, you will definitely experience difficult times as you trade. So, if you don’t have enough patience to endure during the down times, it is better you stay out of the Forex market. Also, you must inculcate a good attitude. Why should you do so? This is because you have to respect the market condition and adapt to it and not trying to fight the market.In the Forex market, money can be made when an opportunity to make money presents itself and certainly in the Forex market, money can’t be made out of nothing. So, Forex trading is not a flexible business because you can’t control the Forex market which is in contrast to what people think it is. But on the other hand, online trading can be a flexible business because you can be doing other relevant things while you wait for an opportunity to present itself. Lastly, if you are just starting out Forex, never you quit your job because it is risky, therefore trade Forex as a part-time business.Online trading has the potential to generate a lot of money for you but it will not happen at once. Before you start making a lot of money that can sustain you, it will take some time and patience and so stick to your day job. Some individuals stick to their day job, even though they make more money in the Forex market than what they receive as their monthly salary. The good thing about online trading is that you can combine it with your day job.2. Use a mentor. Save yourself the stress by not visiting forums looking for a holy grail trading strategy. The common sense is, for you to gain the knowledge, you have to pay the price for it. No knowledge is absolutely free. You may see a great trading strategy that is available for free in some forums, but the detailed explanation about that trading strategy is not found. However, even if the information is available for you for free, a step by step guidance on how to use that strategy will not be found.Also, in the process of moving from one forum to another, you will end up losing time, energy and money. Why is it so? This is because you have to implement the trading strategies one after the other and this will consume time, energy and money (if the trading strategies are used one after the other in your real account). At the end, the loss incurred is much greater than what you will benefit and so running from one forum to another in search of the holy-grail strategy is not worth it at all.3. Be disciplined. For you to make profit consistently in Forex trading or in any other business, discipline is needed. Most traders lose a lot of money simply because they fail to stick to their trading plan. Discipline is not a problem to some individuals but to some other people, it is a serious issue. Following a trading plan with strict discipline is very important. Building a successful business takes time and it can’t be achieved if there is no strong discipline.4. If you experience a draw down, be strong.Like I said earlier, a trader must be patient during difficult times. Forex trading is not the kind of job that pays you salary every single month. Definitely, you will experience losing streak periods in the course of your trading career. When this happens, most traders will definitely change their trading strategy. Or maybe they may not emotionally withstand the depletion of their funds when they face losing streak periods. The painful fact is there is no trading strategy that is always profitable in each closing trade and therefore every trading strategy no matter how great it is have strengths and weaknesses. So, you need to have a deep understanding of your trading method and avoid using that method when the market condition is unfavorable.5. Consult your mentor if your trading performance is not encouraging.If you have done all you could do and your trading performance is not improving, then you need to consult your Forex mentor for guidance. An experienced Forex mentor is ready to help you rectify your problem or provide answers to questions with respect to the trading strategy that he himself designed. And beauty of the whole thing is that they have an interactive forum where students can talk about the challenges they face.There are some other measures I didn’t outline in this article however the five measures are the most important and should never be ignored. Other individuals usually say that Forex trading is very difficult or they can even regard it as a gambling game. People will start making negative statements about Forex due to the terrible experience they had during the course of their trading activity. But when they see you making money consistently in Forex trading, they may start changing their mindset. The negative statement people make about Forex trading doesn’t matter but what matters is that they are traders out there who are making money consistently in online Forex trading and you can achieve successful like them once you do what they do.

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The Best Small Business States

Be warned: The rankings might surprise you!In an exclusive ranking study conducted by the Small Business & Entrepreneurship Council last October for FSB.com, South Dakota topped the list. Key factors were the positive tax and regulatory environment for entrepreneurs.Other high scorers were Nevada, Florida and Wyoming. Low rankings were held by New Jersey, California and Iowa, to name a few.Fortune Small Business’s list of who loves small business is based on the SBE Council’s Small Business Survival Index, which rates the 50 states and Washington, D.C. according to some of the major government-imposed or -related costs affecting investment, entrepreneurship, and business.The list measured states on 29 criteria, including tax rates on income, property and capital gains; health-care regulations; crime rates; government spending; bureaucracy; and labor costs. The Index focuses only on public policy measures, so indicators such as workforce availability, education, or skill, or affluence of the population are not included.The study also notes states with some of the lowest energy costs, based on a combination of electricity costs and gas prices, with West Virginia, Arkansas and Idaho.A similar study was conducted and published just this past July. In a ranking measured by Bizjournals, Florida was ranked the best state for growing a small business, with four top rated markets having experienced solid growth in population and business since 2000.Bizjournals used a 12-part formula to rate small-business strength in the nation’s 75 largest metropolitan areas, looking to identify those areas that are most favorable to the creation and cultivation of small businesses.Springfield, Mass. ranked low on the standings, which means that it’s America’s weakest major market for small-business vitality, according to the study. More information can be found at http://www.msnbc.msn.com/id/19696198/.Don’t live in one of the top states? Not the end of the world. The study inherently reflects more of a state’s policy climate not necessarily the current economic trends.However, there are published metrics and indicators that help paint a more holistic picture of what the environment is like for small businesses across the country. The http://money.cnn.com/2006/10/30/smbusiness/small_biz_states/index.htmeconomic condition of small businesses in the United States, each of the 50 states, the District of Columbia and the U.S. territories is illustrated in Small Business Profiles for the States and Territories, published in 2006. Each state profile contains sections on the following topics: the number of firms, industry composition, small business income, banking, women and minority business ownership, and employment (http://www.sba.gov/advo/research/profiles/).For a ranked list and additional details from the FSB.com study results, visit http://money.cnn.com/magazines/fsb/fsb_beststates/2006/full_list/index.html

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Keep These 5 Rules in Mind for Successful Commercial Designing

Who doesn’t want an excellent commercial design? Excellent commercial design is important to maintain the reputation and brand image of the company. As it is said, the first impression is the last impression, a good impression always attracts potential customers. It’s obvious no one would ever love to walk in a congested environment with bad lighting.

Bad design and interiors deteriorate the productivity of the employees. It can be a confusing task when planning a commercial designing project for the first time, hiring expert Commercial Architects Melbourne can be the best option to know about the latest trends and perfect matching designs.

This blog is about some basic rules to consider for making the commercial project successful.
Keep structures versatile

When it comes to transforming any commercial space, focusing on convertibility and keeping office interior decor versatile can be the best option. It can be done by implementing a versatile structure to spaces such as cafeterias, offices, and many more. Everyone gives preference to comfort hence, focusing on spatial and versatile design will help to complete commercial designing projects in an optimal way.

Consider the latest technology implementations

Technology plays a supportive role to enhance the commercial designing project. Moving forward with the latest technology is important to execute any business smoothly because technologies make the work much easier and comfortable for the employee as well as organizations. Implementing centralized and decentralized digital control is much needed in any commercial design.

Keep office aesthetics updated

Good aesthetics and interiors impact the overall representation of the office and make the place functional and attractive. Hire a reputed designer for modern d├ęcor and furniture ideas. Hiring a designer reduces half of the project stress and helps to meet the contemporary fashion and latest trends. They can help to choose the perfect theme that blends well with the office decor, atmosphere, and colour.

Provide personalized space to prevent congestion

Majority of customer prefers personalized space such as different seating to seat comfortably and do the personal work. Personalized space is one of the crucial factors for customer-based service offices such as hotels and cafeterias to provide an ambient and comfortable place.

Always keep safety first

Safety is the central feature of every construction and designing project. Hence, it’s the high-priority factor to keep the aesthetic and functional safety at the working place. It can be compromised for interior decoration and design purposes but it’s not at all affordable to compromise for safety purposes.

Following the above useful ideas can easily help in the successful completion of a commercial designing project in a safe and pleasing way. In today’s, modern construction, reliability, and comfort is also an equally important factor.

Final words,

It’s important to hire the experienced Building designer Melbourne to make the commercial designing project worthy. Hope the above rules helped you to scale up your interior designing projects with a better outcome. Follow the above tips for any renovation or remodelling project and surely you will get award-winning and achieve a better office experience.

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How Long Should A Laptop Battery Last And How To Increase the Battery Life

No matter how expensive your laptop is, its battery won’t last more than four years. According to experts, a new laptop battery gives you as many as 1,000 cycles. In other words, you can charge and recharge the battery up to 1000 times. However, many factors play their role to increase or decrease the lifespan of a laptop battery. For instance, the material used for producing the battery substance. So, if you want to ensure that your battery stands the test of time, given below are some of the tips that can help.

1. Install a good battery monitor

If you are looking for an alternative, you can choose from tons of third-party utilities. Basically, the software programs help you monitor your laptop battery. These programs have no compatibility issues with any type of laptop.

Using these tools, you can find out which programs are using most of the battery power. You can then close the unwanted programs to save battery power.

2. Install maintenance apps

You can use some manufacturer-recommended maintenance tools for maintaining your laptop battery. Based on the type of your battery, you will receive different suggestions. Apart from this, your operating system will come with a built-in utility that can help you keep an eye on your battery condition.

3. Maintain your device temperature

You should try your level best to ensure your laptop maintains its temperature. In summer, electronic devices tend to heat up, which negatively impacts the life of the battery packs.

Therefore, you should make sure that there is a little bit of space between the bottom of the device and the table you have placed your device on. Besides, the ventilation system of your device should be working properly. For this purpose, regular cleaning of your device is quite important.

4. Don’t use maximum brightness

When your screen brightness is at maximum level, your device will use the maximum power. So, turning down the brightness is the first thing you can do to save power. Also, it is not a good idea to keep the brightness at max level as it can have a negative impact on your eyesight.

So, by following these simple tips, it will be easier for you to extend the life of your laptop battery.

5. Change the power-saving settings

Before you do anything, go into the power options of your laptop. If you are using Windows operating system, you can go to the control panel to access the power options. The control panel can be accessed from the Start Menu.

Some users have MacOS. If you are one of them, you need to access Energy Saver, which is found in the System Preferences. If these values are set to default, your computer will use the least amount of power.

So, what you need to do is make small changes to the settings so that you achieve a balance between power and performance. For best performance, there is always the choice to connect your device to the AC outlet.

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The Best Ways I’ve Found To Make Money Online From Home

Have you been looking for a way to make money online without having to know much of the internet stuff? Wanting to work at home but don’t know how to do it? Here is the key gem: Between all the tricks on joining the craft beer movement, opening a gallery or being a tour operator, you will find clever advice that anybody can apply to make money online quickly.

The most basic way to make money online is through affiliate marketing. It is really easy. Basically you set up an ad for someone she is selling something and when they click through and buy it, you make money! Simple enough if you have no technical skill at all. Here are some simple tips on how to earn using affiliate marketing:

Drop-shipping is one of the most useful methods. You select a product in which you believe there is a demand and then drop-ship it to your customers in small quantities. You make money from the difference between what the stock costs and what you sell it for. For this method, it is important to note that you may need to make space for your inventory on your premises or perhaps wait until you have a build of an inventory before you can start drop-shipping; but the advantages make it a good choice for those seeking to make money online from their spare time.

Paid surveys are a great way to earn some extra cash. These can be accessed easily and there are many sites where you can get paid from spending your spare time. There is one site, though, which is said to pay $200 a week for twelve weeks straight – you can’t beat that kind of money making potential. With paid surveys, it is important to note that the sites are generally scams, and that you need to do some research to ensure you are making good money making opportunities.

Finally, a passive income generating method that can bring in money on autopilot is eToro’s Forex trading. This works by allowing you to invest on a demo account and earn money from the performance of the currencies being exchanged. The best thing about this system is that it allows you to do virtually anything and still see profits coming in. eToro has an average starting price of less than $50 and can generate an income of five figures in just a few months.

These are the best things I have found for making money online from your home. Though none of them are as good as, say, a paid-online course, they are much more affordable and can provide a valuable education to start earning money immediately online. With just a little research, you should be able to find a legitimate opportunity to get paid to learn the basics of making money in the currency markets. This is a truly remarkable opportunity.

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Finding the Best Business Idea For Your Home Based Business

How many home based business opportunities are available to you? If you want to make money online at home, you really have many options to choose from. The big question is – which one will give you the biggest chance of success? Is there a ‘one size fits all’ answer? The simple truth is that not every opportunity is right for everyone, and not every opportunity will bring you the greatest amount of profit.

So, what are some home business ideas that can make money online for you? The quick and dirty answer is: the one that best suits your particular set of needs. Make a list of your priorities, including a high income; a low-risk schedule; freedom; flexibility; work-life balance; independence; something in your range of skills and expertise; and interesting work that you have an interest in… You can take this list with you and talk to people who are working from home on the same things that you would be considering. Chances are that you will find some great niches that fit your standards and your desires.

But what if you want to get started right away? It’s easy to think that you can jump into a new business idea and be successful immediately, but this often isn’t the case. It takes many different things to make sure that you will be able to get through the hurdles and actually make it to a point where you are seeing profit. If you don’t work at it slowly, you will be setting yourself up for failure. Here’s the lowdown on some different things that you should consider as you create your own business idea:

First, you need to think about what you have to offer. If you don’t have any ideas as to what to do as a freelance writer, a lowdown on finding a niche is very important. Many beginners go into this completely clueless. But if you know that you have a skill that others are desperately seeking, you may be able to provide them with the service they are looking for without having to spend much time building up a website or getting traffic to it.

Another thing to consider is what kinds of products or services would best fit a niche that you would like to get started in. In this case, the lowdown on finding the best business idea for you would include taking a look at what you love to do and what you can offer others. If writing is not your strongest point, but you love to get creative, consider freelance data entry. Freelance data entry does not require a lot of startup capital, but you still need to have the skills that will allow you to be successful in this area. The best lowdown on finding the best business idea for you is to simply start looking at what you like to do and what you can offer others.

There are many other areas of freelance writing that you can explore in order to make the most out of your home based online business. Freelance writers are in high demand online. If you have the skills that are needed to do well in this field, there is no reason that you should not be able to find a great home-based online business that will give you the income that you want.

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Earn Money Writing From Home And Never Run Out of Ideas

Is it your dream to work from home as a writer and earn money from everything you write? That was my dream for years, and 20 years ago it became my reality.

One of the hardest things at first was to come up with ideas of what to write about. I started by doing freelance writing and I also set up my own website and I wanted to write and publish books. It was all a great plan, but it meant coming up with thousands of ideas.

At first I didn’t think it was possible, but it turned out that not only was it possible to come up with endless ideas for writing, but I ended up with notebooks full of ideas because I had more than I could ever use at once.

And I’ll tell you 3 things that helped.

1. I write fast. Once I’m into writing an addictive story or an interesting article – or series of articles, I get into a writing ‘flow’ and can write for hours. I never stop and second-guess myself. I just keep writing because fast writers are mega producers and never have time for writers’ block.

2. The more I write and the faster I write, the more writing ideas I have. Productive writers always get an abundance of ideas as they write. When I’m immersed in my writing, my creative mind goes into hyper-drive. Even if I started with only one or two ideas, once I sit down and start writing the ideas start flowing. And it doesn’t matter what I write. Even if I’m journaling or copying out someone else’s writing by hand (just for practice), it inspires ideas.

3. I love to write. Most days I’m excited and motivated to sit down and write. I hurry through other chores I have to do so that I can get to my desk and write.

At first, being a writer was hard because it’s not easy to work from home with no boss, no set hours and too many distractions. But once I got a writing routine, I found that once I sat my backside in my chair and started writing, it was easy to ignore everything and motivation arrived and kept me going.

So if you find yourself longing to write but stuck for ideas, just sit down and start writing. Write anything even if it’s just nursery rhymes you were taught as a kid, or open a book and start handwriting it out.

And if you’re like me you’ll find that even on days when you think you don’t feel like writing and the ideas just won’t come, sit down and write anyway, and before you know it you’ll be overloaded with ideas.

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